Privacy statement

Alluance Group is proud to represent the brands Sub-Zero and Wolf in the Netherlands, Belgium, Germany, Austria, Switzerland, Scandinavia and the Baltic States.

This privacy statement applies to all the services of Alluance Group B.V.

We at Alluance Group B.V. take your privacy very seriously, so we will treat your personal information as confidential and protect it. We have, as you are entitled to expect, taken the necessary technical measures to ensure that your digital data is also secure. Alluance Group B.V. protects and keeps your personal data in accordance with the guidelines of the General Data Protection Regulation (GDPR).

We think it is important that you know how we process your personal data, so we drew up this privacy statement to provide you with more information. It explains what data we collect, and what we use it for.

Our identity
Alluance Group B.V.

Sasweg 11

8281 BR Genemuiden, the Netherlands

038 3851850

Personal data that we process

Alluance Group B.V. processes your personal data because you use our services and/or because you have provided us with this data, for example by filling in a contact form on our website. This concerns the following personal data: first and last name, address, place of residence, phone number, email address, and other personal data provided by you. We also process your name and email address if you indicate that you wish to receive our newsletters.

For what purpose do we process your personal data?
We process your personal data:
- To perform the agreed services;
- To contact you if this is necessary to perform the services;
- To send you an invoice for the agreed services;
- To send you our newsletters at your request.

Beveiliging van uw gegevens
Onze medewerkers zijn geïnformeerd over de AVG-richtlijnen en moeten zich hieraan houden. Alluance Group B.V. heeft technische en organisatorische maatregelen genomen om de beveiliging van jouw persoonsgegevens te waarborgen. Heb je toch het idee dat jouw gegevens niet goed beveiligd zijn? Of neem je aanwijzingen van misbruik waar? Neem dan contact met ons op via

Security of your data

Our employees are aware of the GDPR guidelines, and must comply with them. Alluance Group B.V. has taken technical and organisational measures to guarantee the security of your personal data. If you still believe that your data is not properly secured, or you notice indications of abuse, please contact us by sending an email to

Retention period of personal data

We do not retain your personal data for longer than is strictly necessary for the agreed services. Unless an agreement is concluded with you stating otherwise, we will not retain the data for longer than one year.

View, rectify or delete data

You have the right to view and rectify your personal data, or have it deleted. You are also entitled to withdraw any consent to the data processing or to object to the processing of your personal data by Alluance Group B.V.

You are also entitled to data portability, which means you can ask us to send the personal data we have about you in a computer file to yourself or to another organisation specified by you. You can send your request to view, correct, delete or transfer your personal data to

You can also inform us by email if you wish to withdraw your consent or if you object to the processing of your personal data. In all cases, we will provide access to your data or rectify your data within thirty days after confirmation of receipt of a request.

What do we do in the event of a data breach?

If a data breach occurs, we will inform you as soon as possible. We will tell you what the breach concerns, when it happened, what was breached and how. We will also tell you what we will do to prevent it reoccurring.

Disclosure of personal data to third parties

Alluance Group B.V. does not sell your data to third parties, and only shares it with them if necessary for the execution of our agreement with you or to comply with a statutory obligation. We conclude a processing agreement with companies that process your data on our behalf to ensure the same level of security and confidentiality is applied. We will never misuse the data that you have passively or actively provided for commercial purposes.


Everyone who works at Alluance Group B.V. has a duty of confidentiality when it comes to your personal data and the data we process on your behalf.



If you have questions or complaints about our privacy policy and the protection of your privacy, please do not hesitate to let us know. In addition, you are always entitled to file a complaint with the Dutch Data Protection Authority.

Drawn up on 23 juni 2022.